Advanced Direct Injection Technology can perform wonders to the sole of a shoe. It’s responsible for making a sole much lighter. It’s responsible for molding the sole into a unique anatomical shape that fits the contours of one’s foot, something a pair of hands could never do. It’s important to note that not one single pair of ECCO shoes is ever made entirely by machines. If that were the case, our shoes would be made by robots, lacking personality, individuality, and style. All components a pair of ECCO’s is never missing.