Trend news / 08.03.2012
As the Spring/Summer 2012 collection brings Scandinavian stories to life, ECCO invites you to become part of a Nordic fairytale that begins and ends with the foot. The latest collection epitomizes the Spring/Summer 2012 fashion trends, eloquently binding together stories of the past and visions of the future. An apt metaphor for ECCO itself, which for the past nearly five decades has remained true to its original design DNA while continuously striving to stay ahead of the curve in both comfort and style. The result speaks for itself with collections that challenge others to keep up with ECCO’s supreme quality and both stylistic and technological innovation.
The defining trends of the ECCO Spring/Summer 2012 collection are presented on the following pages. Transition and Modern Romance extend bridges into the past, while Future Contrast invites us to experience a bright and upbeat future that’s at once cutting-edge and mindful of its roots. Transition is a trend which can be experienced as a journey into a blossoming spring forest at dusk – the source of inspiration behind Transition’s subdued, natural look and feel. Modern Romance conjures up images of the romantic Scandinavia that author Astrid Lindgren (the creator of Pippi Longstockings) made famous: enchanting settings in the picturesque countryside, vintage clothes as they tend to their barns, milk the cows, and dance in the corn fields after harvest. On one hand a romantic and idyllic trend but on the other hand, the trend also embraces women’s femininity and sensuality in a subdued way -When interpreted with a modern twist of 2012 it results in a shoe collection with distinctive design features flirting with romance.. And Future Contrast represents a completely new fusion of strong, bold colors, innovation and optimism: a blend that caters to the active lifestyle of both urban explorers and trendsetters.
The collection features an abundance of materials ranging from yak leather to camel and nubuck. Its spirit of freedom and inventiveness creates a captivating medley of diverse yet well-synced styles. All shapes find their place as the old mixes with the new, unleashing a bold creative spirit and heralding a new era brimming with potential.
Transition
Here’s to being one with nature. As your wardrobe transitions from winter to spring, let the sun’s first rays of sunshine bring a careful optimism into our lives The Transition trend captures the spirit of the time, with our lives still influenced by the crisis but with a careful optimism which will be infusing wardrobes with the same lush shades and smooth, natural shapes you’d find in the spring forest at dawn. Spring’s bountiful nature brings a raw, organic expression to the season’s shoes – and we see wardrobe colors and materials reflecting the earthy tactility of the flora and fauna that thrive around us. Orange hues in particular lend a raw yet soft glow to both dress and shoes. The result is a less-is-more look that mimics nature’s own design. Brushed nubuck leather lends a soft edge while tougher wood makes frequent appearances in heels, seamlessly pairing with leather to embody minimalistic naturalism. All shapes are curved and gentle on the feet. Moss green, autumn leaf red and bark brown dominate the color palette and make a strong match when paired with other autumn hues like rust, plum and mustard. Transition represents an era of simple living.
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ECCO® Andersen
Art no: 533024
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ECCO® Adar
Art no: 630534
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ECCO® Mitchell
Art no: 331703
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ECCO® Flash
Art no: 240633
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Modern Romance
The Modern Romance trend mirrors the quintessential Scandinavian summer look: dreamy and current, with a feminine, rose-colored palette. Floral prints and handcrafted details evoke a sense of love-stricken enchantment. But this modern love story is no old-fashioned Harlequin romance: the new heroine is strong-willed and independent, and the trend’s clean-cut, edgy and authentic look is a reflection of her modern visions and dreams. As ECCO revisits the most feminine fashions of times past, don’t be fooled by the resulting collection’s innocent demeanor: alongside the trend’s simple styling, sun-bleached earthy tones and general girlish appeal, you’ll find raw, sexy details. Expect an abundance of ballerina shoes and softly curved lines for your nostalgic summer wardrobe. This juxtaposing trend is not unlike the famous white sand dunes of northern Denmark’s Skagen: hopelessly romantic and mysterious on a summer night at the bonfire, yet raw and fierce on a windy summer day, when the waves reach unexpected heights and the wind nips at your cheeks. Like a truly modern romance, this passion-infused summer look asks only that you prepare yourself for the unexpected.
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ECCO® Moki
Art no: 331913 |
ECCO® Kelly
Art no: 352063 |
Future Contrast
All those ready to break with tradition and take a leap of faith ahead can rest assured: the future looks very bright. Taking a confident step forward, the Future Contrast trend presents an unquestionably upbeat vision of what’s to come, with strong, confident contrasts and bright colors offering a veritable feast for the eyes. Propelling new technology and materials to center stage, Future Contrast defiantly leaves the old behind and plays with novel ways of catering to the active lifestyle. The sleek, independence-infused graphic styles feature new mixes of materials and trendsetting shapes. Even the soles vibrate with eye-catching hues. Organic shapes dominate the leather and textile blends, tailored to perfection with digital and abstract prints. Hovering on a new frequency, this future-inspired part of ECCO’s collection serves up almost architectonically harsh, attention-grabbing styles. A trend that gives active souls a chance to experience a brand-new graphic rhythm certain to become the youthful anthem of the season.
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ECCO® Androw
Art no: 532534
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ECCO® Sculptured
Art no: 247533
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About ECCO
ECCO, a world leading brand of shoes combining style and comfort, has built its success on uncompromising quality, innovative technology and the design philosophy, “the shoe must follow the foot”. ECCO is the only major shoe manufacturer to own and manage every step of the shoemaking process, and its employees are the life force behind its products, designing, developing, producing, and taking responsibility for every detail. ECCO products can be found in 4,000 branded sales locations in over 90 countries, a growth fueled by ECCO’s consistent aim of making the best shoes in the world.