About ECCO Walkathon
ECCO takes social responsibility – and leaves a footprint!
ECCO® Walk for Life is a charity programme developed by ECCO. Our ECCO Walkathon events are an important part of Walk for Life. They are sponsored walks that take place in several cities in Denmark, Poland and other countries on an annual basis. For each kilometer walked by each participant, ECCO donates 1 euro to a partnering charity organization.
In 2010, ECCO donated nearly 400,000 euros to SOS Children’s Villages, the WWF and various local health projects in Denmark, Poland and Germany. To date, ECCO Walkathon participants have raised 3.3 million euros with their feet – money which ECCO has donated to a variety of good causes in Europe, Africa and Asia.
ECCO and social responsibility
We have always been involved in our community, and in the past 12 years ECCO Walkathon has been the most palpable proof of our commitment. When thousands of people walk for children with heart disease, for life-threatened animals or for giving a better future to children in Africa, this does not go by unnoticed.
Social responsibility is not a new initiative for ECCO. Actually, we have employed social responsibility in our company for more than 45 years, starting way back in 1963 when Karl Toosbuy founded ECCO Sko A/S. On the whole, ethical rules and social responsibility were on our agenda long before terms such as Corporate Social Responsibility (CSR) were invented.
Our social responsibility comprises much more than the ECCO Walk for Life program. Apart from donating money to charity projects we make sure that all our employees have good working conditions and that the environment is taken into consideration. On the whole, we contribute to making the world a better place to live in.