ecco.com

The first ECCO concept store opened its doors in Hong Kong in October. Following the authentic thematic “Five Elements” dance performance, the official opening was performed by ECCO CEO, Mr. Dieter Kasprzak. The event was also the launch platform for the world premiere of the new limited edition shoe ECCO E1, which will only be sold in selected ECCO stores around the globe. Together with other special material limited editions E1 was showcased by TV celebrities and top models in town. The limited edition collections attracted a lot of attention from guests, visitors, and customers at Union Square.
 
The new ECCO concept store is the first and only of its kind in the world. "This store is an important milestone in our ongoing effort to lift the profile of our brand and to utilize our growing retail presence to help position our brand in a more consistent and premium way", ECCO CEO Mr. Dieter Kasprzak explains.

With the personal involvement of Mr. Kasprzak to every detail of the store design from shop front to interior over visual elements to product merchandising, the store presents the ultimate shopping experience for the mind and senses. The wooden cube in the centre of the store frames the conceptual idea; wood meets glass and metal, raw meets refined, warm meets cold with a strong definition between the different expressions. The area surrounding the cube provides the customer with a strong interactive experience of ECCO such as in-store TV and interactive floors and displays.  With its promise of comfort and luxury, the store is the choice of the conscious customer, who appreciates quality both in ECCO products and the brand new shopping environment and surroundings.